Free Consultations vs Paid Consultations:

Most practices see significantly higher conversion rates with paid consultations compared to free. While many practices hover around a 40% conversion rate for free consultations, some high-performing practices achieve up to 90% conversion rates with paid consultations.

The difference comes down to several key factors:

For Plastic Surgery Practices:

• Paid consultations attract more qualified prospects who are serious about moving forward
• The investment in the consultation creates commitment
• Higher average transaction values justify paid consultation model
• Pre-qualification through educational content and social media helps boost conversion rates

For Medical Spas & Skin Care Clinics:

• Free consultations tend to attract more price shoppers and tire kickers
• Shorter treatment cycles mean faster decision making
• Lower price points can support either model
• Strong follow-up processes are essential for converting free consultations