Module 1 - Social Media Advertising Overview
Module 2 - Setting Up Your Business Manager & Ad Account
Module 3 - Creating Effective Ad Campaigns
Module 4 - Creating Your Audiences
Module 5 - Measuring Success and Optimization
Module 6 - Creating Your Famous in Feed Ads
Creating Custom Lead Form Audiences
Important: This is NOT an audience of leads submitted on your website.
The lesson provides guidance on creating lead form audiences in Ad Manager, despite noting that lead forms often yield poor-quality leads due to auto-populated information and minimal user engagement. It explains the steps within the Custom Audience section, including options such as targeting users who opened, didn’t submit, or submitted a form, with a recommended focus on those who opened and submitted. The maximum audience retention window is 90 days.