Module 1 - Social Media Advertising Overview
Module 2 - Setting Up Your Business Manager & Ad Account
Module 3 - Creating Effective Ad Campaigns
Module 4 - Creating Your Audiences
Module 5 - Measuring Success and Optimization
Module 6 - Creating Your Famous in Feed Ads
Creating Custom Facebook Audiences
This video discusses the process of creating different types of audiences in Facebook’s Audience Manager for targeted advertising. The guide includes creating custom audiences based on user engagement, such as those who visited your page, engaged with posts or ads, clicked call-to-action buttons, sent messages, or saved posts. It also covers creating and updating video view audiences based on user interactions with your video content over the past 365 days. The video stresses the importance of regularly updating these audiences to ensure effective targeting.