Module 1 - Social Media Advertising Overview
Module 2 - Setting Up Your Business Manager & Ad Account
Module 3 - Creating Effective Ad Campaigns
Module 4 - Creating Your Audiences
Module 5 - Measuring Success and Optimization
Module 6 - Creating Your Famous in Feed Ads
Creating Custom Instagram Audiences
The lesson provides a comprehensive guide on creating targeted Instagram audiences using various engagement metrics. It details the step-by-step process for setting up custom audiences based on users who interact with posts, ads, and profile visits. Specific audience segments include IG Engagers, Instagram followers, profile visitors, post engagers, and direct message senders. The guide also covers creating video view audiences with specific engagement thresholds (e.g., 15 seconds, 25%, 50%, 75%, 95%) and emphasizes regular updates to maintain audience relevance. This approach helps in tracking and targeting potential prospects and highly engaged users for marketing purposes.