Module 1 - Social Media Advertising Overview
Module 2 - Setting Up Your Business Manager & Ad Account
Module 3 - Creating Effective Ad Campaigns
Module 4 - Creating Your Audiences
Module 5 - Measuring Success and Optimization
Module 6 - Creating Your Famous in Feed Ads
Creating Customer, Email & Value Based Audiences
This lesson guides you on how to create custom customer and email list audiences using Ads Manager. It emphasizes the need for an up-to-date email list and a customer list, with a particular focus on obtaining phone numbers as they are more reliable for matching with Facebook & Instagram users. The tutorial walks through the process of importing data, using templates, and ensuring fields match correctly. Additional advice includes verifying ownership of email lists to avoid violating Facebook’s terms of service. The video underscores the importance of including purchase values, especially for the top 10% of customers, to effectively target or exclude these audiences.