How to Choose the Right Objective for Your Campaigns

Important: This is additional bonus information that you will need to know if you’re looking to find new patients or clients who are unaware of you, your practice, your clinic.

This is a great overview IF you are running ads looking for new clients so you can set yourself up for success.

This lesson provides an overview of the different ad objectives and their purposes within Ads Manager. It explains the various types of ad campaigns, including awareness, traffic, engagement, leads, app promotion, and sales. The lesson emphasizes the importance of selecting the correct objective to achieve desired outcomes, from generating awareness and collecting leads to driving traffic and securing sales. It also discusses the costs associated with each ad type and the strategic use of Facebook’s tools like Messenger, Instagram, and WhatsApp for engagement and sales. Moreover, it highlights the nuances between link clicks and landing page views, as well as the advanced strategies needed for effective engagement and lead collection.