How to Create Permissions for Employees & Freelancers

The video provides a step-by-step guide on how to grant access to your Facebook Business Manager account to team members, contractors, or freelancers. It emphasizes the importance of having a backup person with access to avoid losing control of the account. The script details navigating through Facebook Business settings, adding users, assigning assets like ad accounts, pages, pixels, and Instagram accounts, and adjusting access levels ranging from basic to full control.