Module 1 - Social Media Advertising Overview
Module 2 - Setting Up Your Business Manager & Ad Account
Module 3 - Creating Effective Ad Campaigns
Module 4 - Creating Your Audiences
Module 5 - Measuring Success and Optimization
Module 6 - Creating Your Famous in Feed Ads
Introduction to Retargeting Audiences & Creating Conversion Audiences
The video explains how to set up and utilize thank you pages for creating effective custom audiences in ad campaigns. It walks through different types of thank you pages, such as booking confirmations and download confirmations. This lesson emphasizes the importance of setting up thank you pages to accurately track user actions and create targeted audiences. It explains the steps to create custom audiences in ad managers, including selecting website visitors based on specific thank you page URLs and considering audience retention periods ranging from 7 to 180 days.
Navigate to Audiences from Ads Manager: https://adsmanager.facebook.com/adsmanager/audiences
