What Media to Use in Your Campaigns

The script provides a detailed overview of various creative formats that can be used in your ads, emphasizing the importance of choosing the right format based on ad objectives. It covers photo formats including 5 by 4, 9 by 16, and 1 by 1, recommending testing and optimization for best results. Video ads should appear native and fit the platform’s format requirements. Stories are highlighted as informal yet effective tools for boosting engagement, while Messenger ads offer personalized communication options. Carousels work well for high-end products and dynamic retargeting, whereas slideshows, though appealing, require further testing. Collections are suited for e-commerce, particularly with promotional incentives. The script stresses the importance of matching the ad format with the appropriate campaign objective.

As ad formats change you can find more details about media spec here: https://www.facebook.com/business/ads-guide/update