The Revolutionary Cloud Med Spas Concept
For medical aesthetic practice owners, unused exam rooms represent untapped potential. For aesthetic nurses and practitioners looking to build their own clientele without massive startup costs, the path to entrepreneurship has traditionally been daunting. Cloud Med Spas is changing this landscape with an innovative business model that benefits both sides of the medical aesthetics industry.
Shannon Seeberan, who has been with Cloud Med Spas for five years, has helped grow the company from a single location to 42 locations across 16 markets. The mission? Empowering independent medical aesthetic practitioners nationwide through a revolutionary space-sharing platform.
What is Cloud Med Spas?
Think of Cloud Med Spas as the Airbnb for medical aesthetics, a sophisticated platform that connects practice owners with unused space to practitioners seeking professional environments to treat their clients.
“We started as a brick-and-mortar location,” explains Shannon. “We have one location in Boston with 13 exam rooms and over 80 independent injector members. These practitioners come to the location, treat their own clients, and run their own med spa without taking on capital risks like leases, equipment purchases, or bulk product orders.”
The model has since expanded to include a software platform that practice owners across the US can use to monetize their unused healthcare spaces.
Benefits for Practice Owners
Transform Unused Space into Revenue
For dermatologists, plastic surgeons, dentists, and other medical professionals with extra capacity in their practices, Cloud Med Spas offers a straightforward way to generate significant additional income.
“With just two unused exam rooms, you could potentially have 20 different renters booking by the hour on different days and times,” says Shannon. “Now that practice owner is generating revenue from their largest asset.”
Device Utilization and ROI
Many practices invest in expensive devices that sit unused for significant portions of the week. Cloud Med Spas allows these devices to be rented out to qualified practitioners.
“If you have a laser hair removal or IPL device, practitioners can be trained to use these devices and offer those procedures to their patients,” Shannon explains. “It’s a great way to subsidize expensive device lease payments. With 10 different people using that device monthly, you could generate $2,000 in rental revenue that helps cover your investment.”
Complete Control and Zero Additional Workload
Practice owners maintain complete control over when their spaces are available. The platform handles all scheduling logistics, and importantly, requires no additional staff resources.
“The clients coming to be treated by the renters are strictly the responsibility of those practitioners,” Shannon clarifies. “It doesn’t require any employee support from your location. The practitioners handle their own transactions, procedures, and client management themselves.”
Cross-Referral Opportunities
An often-overlooked benefit is the potential for patient cross-referrals between specialties.
“If you have five injectors in your space and you’re an orthodontist, you’re potentially getting more referrals and increased awareness of your practice from people visiting for aesthetic treatments,” Shannon points out.
Benefits for Practitioners
Low-Risk Entry to Entrepreneurship
For aesthetic nurses and other qualified practitioners, the traditional path to business ownership requires significant capital investment and overhead costs. Cloud Med Spas eliminates these barriers.
“We’re empowering practitioners to be independent entrepreneurs without the capital risk of a lease, equipment purchases, or bulk product buying,” says Shannon. “Their margin is typically 50-60% on each procedure. They’re earning between $300-400 an hour after costs.”
Product Access at Competitive Rates
The platform provides access to neurotoxins and fillers at competitive rates that would typically only be available to high-volume purchasers.
“If you only need to buy one vial of neurotoxin when you’re treating patients that week, that’s all you’ll be buying, and at a very competitive market rate versus opening an account independently,” Shannon explains.
Flexibility and Multi-Location Possibilities
Practitioners can scale their hours based on client demand without being locked into fixed overhead costs. Many practitioners even establish multiple treatment locations.
“We see practitioners in Boston who see their downtown patients three days a month, then treat suburban patients at another location other days. They’ve become multi-location practitioners, covering more geography efficiently.”
Training and Mentorship
For those looking to enter the aesthetics field, Cloud Med Spas connects new practitioners with experienced mentors and training opportunities.
“We support would-be injectors who are unsure how to enter this marketplace,” Shannon notes. “We can launch your career and get it off the ground at any of our 42 locations by connecting you with expert trainers and mentors.”
The Business Reality: Scaling a Med Spa Successfully
Shannon highlights several key insights for successfully growing an aesthetics practice:
Client Retention is Practitioner-Driven
“Client retention should be under the responsibility of the practitioner, not the business owner,” Shannon emphasizes. “Putting control of profit back into the practitioner’s hand and making them responsible for patient retention is key.”
Sustainable Growth Takes Time
While many practitioners chase rapid client acquisition, Shannon advises a more measured approach: “There’s no expedited route to patient growth. Client growth and business growth is still a slow and steady process. It’s about retaining quality clients, not quantity.”
Word-of-Mouth Remains King
Despite numerous marketing opportunities, Shannon notes: “If you’re good at what you do, if you’re good at following up with clients, if you’re great at your skill, that’s how you retain and build clients. Word of mouth and referrals are the number one way injectors tell us they’re getting clients.”
Consultation Strategy
For converting inquiries into bookings, Shannon recommends: “Provide consultation opportunities for prospective patients, but charge a fee that can be applied to their procedure if they move forward. Real serious patients will invest in that consultation, and it helps minimize no-shows.”
Implementation: Getting Started
For Practice Owners
The investment structure is straightforward:
- $1,000 one-time setup fee
- $99 monthly subscription
- Cloud Med Spas takes a 15% margin on gross rental revenue
“If our clients aren’t generating rental revenue, we don’t get compensated. When our clients win, we win,” Shannon explains.
For Practitioners
The essential startup costs include:
- Medical director supervision (ranging from $300-1,200 monthly depending on state regulations)
- Malpractice insurance (typically under $100 monthly)
A New Era for Medical Aesthetics
“Post-pandemic, people want to work smarter, not harder,” Shannon observes. “Everyone’s largest overhead cost tends to be their lease or rent, so why not think of a more efficient way to use that space?”
Whether you’re a practice owner looking to maximize your space utilization or a practitioner seeking to launch or expand your aesthetics business, the Cloud Med Spas model offers a compelling alternative to traditional approaches.
For more information about Cloud Med Spas, visit cloudmedspas.com or contact Shannon directly at shannon@cloudmedspas.com.
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